Muñecas Sin Rostro Sculpture Park
The Park
Muñeca Sin Rostro (Faceless Dolls) is a sculptural placemaking project launched by the Punto Urban Art Museum (PUAM) in Salem, MA. Located in El Punto neighborhood of Salem, PUAM commissioned artist Luis Rivas to create seven 12' tall doll sculptures as a permanent extension of his traveling Urbe Iconica project. Inspired by small hand-made ceramic dolls originating from the Dominican Republic, the sculptures represent iconic childhood and cultural artifacts of wider LatinX cultures. Local artists were then commissioned to paint individual sculptures in inspired by local community stories developed through community-focused doll-making events.
The Project
PUAM hired Creative Blocks to design information panels for each of the seven sculptures, incorporating their respective artist statements and community-inspired story; 14 unique panels in total. Additionally three way finding and welcome panels would be installed at entry points of the sculpture park. Installation, budgets, and municipal approval timelines would all have to be considered in the final design.
Responsibilities
- worked closely with project coordinators to curate written and visual content
- balanced key information with inclusive design principles
- researched and prices fabrication vendors
- worked with vendor for final fabrication
- hired and managed a student intern to assist in final production design work
- worked iteratively with client and city on design and installation approval
The Solution
A double-panel system was created using 3mm aluminum composite material panels mounted to 6x6 wooden posts. The visual design extended the established organizational branding of PUAM into feature-rich information panels that balanced key information and narrative, and utilized QR codes to keep visual complexity at a minimum. At the time of this submission, installation of the signs is in progress.
the results
The information panels were installed in the winter of 2025. The designs also received a 2025 Package Design award from GDUSA.