Illinois State App

Campaign/Illinois State University/2015

The Problem

As the work of the office of Web & Interactive Communications (Web) at Illinois State University gained notice for its user-centric design approach, so did the requests. Conferences, festivals, celebration weeks, and other ephemeral websites needed to reach an immediate audience but could not justify the investment of resources. At the same time, the campus and student body was becoming increasingly mobile and untethered.

The Project

Using Guidebook as a third party vendor, Web was able to provide event-specific information in a convenient mobile form, while matching short-term requests from campus departments to quick turn-around solutions. An awareness campaign was needed to help launch the app, describe it’s unique application, and promote usage.

Responsibilities

  • Organized communication between team of designers, copywriters, web developers and print specialists.
  • Conducted user research and developed umbrella visual concept.
  • Created design work for all print collateral.
  • Created promotional website for app download.
  • Researched, collated, and optimized photography for cross-media use.
  • Created original artwork and icon assets for branded app build.
app-poster-3

The Solution

From interviews with students, speed, efficiency, and purpose were top priorities in a dependable mobile app. For this audience, mobile app advertisements are everywhere. To promote the ease of use and grab attention from a student audience, a photographic concept was used to join the simplicity of the product to their daily lives in and out of the classroom. A consistent visual iconography was created to create recognizability and trust.

The Results

The launch of the campaign was campus wide and immediate. Downloads soared the first year of the kick-off through a t-shirt giveaway incentive. For a download of the app and installation of two event-specific guides, students received a free t-shirt. This got the product into their hands and demonstrated it’s quick download and ease of use. Over twenty individual guides were available. After the one-day giveaway event, 40% of the on-campus audience had downloaded the app and downloads have steadily grown over the remainder of the year.

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