Outreach Branding
Identity/Various/2019-2021
The Problem
When cities undergo major transportation planning projects public outreach, communication, and education is often needed. To reach local audiences temporary project brands are created to establish recognition and trust.
The Projects
Project brands featured here vary from recreational trail funding to regional transit studies. Local characteristics are blended with corporate identity standards to produce a flexible yet still memorable visual language, usually under tight budgets and deadlines.
Responsibilities
- Facilitated brand discovery sessions with project managers and clients.
- Integrated participatory design methods with clients to gain clarity in expectations and establish shared vision.
- Created thorough style guides to pass off to extended project team.
- Created document templates in Word, Powerpoint, and InDesign, as well as Creative Cloud libraries.