Public Artist in Residence (PAiR)
the problem
As public support for bicycle infrastructure grew in Bloomington-Normal Illinois, more and more bike riders took to the road to share lanes with car drivers. To increase safety and reduce crashes, education of road laws and awareness of shared commutes was needed for both cyclists and car drivers.
The Project
Working collaboratively with the twin cities of Normal and Bloomington, I, as creative lead for Bike BloNo, led the creation of a grass-roots awareness campaign to encourage safe streets and make bike riders more visible to car-driving commuters. Sponsorship with local businesses created unique opportunities for models that both demonstrated the breadth of cycling in the community, and created recognizable content to viewers. test
Responsibilities
- Conducted multiple street studies over a two-year period to understand the influence the built environment has on movement patterns.
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The Solution
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the results
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